russell higgs

03 May 2007 727 views
 
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photoblog image thursday 03052007

thursday 03052007



BRAND RECOGNITION

European and other colonial slavers branded millions of (mainly African) slaves. Sometimes there were several brandings, e.g. for the monarch and then for consecutive private owners, as well as by the slave catchers.

A slave is someone who is considered to be mere livestock, a biological entity owned and sold for arbitrary use and abuse as a work unit, or as a toy.

BRAND LOYALTY

Branding has also been used as a punishment for convicted criminals (or escaped slaves), combining painful physical punishment with public humiliation (its important that the brand is visible)



When my nan was alive it was automatic for her to cut off any labels that were on the outside of her clothes. She believed that advertising belonged on billboards.

thursday 03052007



BRAND RECOGNITION

European and other colonial slavers branded millions of (mainly African) slaves. Sometimes there were several brandings, e.g. for the monarch and then for consecutive private owners, as well as by the slave catchers.

A slave is someone who is considered to be mere livestock, a biological entity owned and sold for arbitrary use and abuse as a work unit, or as a toy.

BRAND LOYALTY

Branding has also been used as a punishment for convicted criminals (or escaped slaves), combining painful physical punishment with public humiliation (its important that the brand is visible)



When my nan was alive it was automatic for her to cut off any labels that were on the outside of her clothes. She believed that advertising belonged on billboards.

comments (2)

  • Ray
  • Thailand
  • 4 May 2007, 10:52
Hi Russell.
Funny thing! My waffle for today [ http://www.all-my-world.com/pblog/index.php?entry=entry070503-194913 ] is a discussion of "brand". You might get some amusement from it.
  • Louis
  • South Africa
  • 4 May 2007, 22:40
Slavery is alive and well today, branded or unbranded. I was shaken when I read the full article in the National Geographic. Some web references:

http://news.nationalgeographic.com/news/2004/05/0517_040517_pathwayscobb.html

and

http://magma.nationalgeographic.com/ngm/0309/feature1/

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aperture f/2.8
sensitivity ISO100
focal length 9.2mm
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