06 Aug 2007 • 1,027 views
THE ART OF PUPPETEERING
a cut n paste collection of narratives relating to Perception Management, Steering Opinions, and Master Hoodwinkers.
quote: Over the past decade, one key insight that has emerged in psychology is that seemingly irrelevant details within a person's environment can strongly influence their behaviour.
In one experiment, Bargh and his team asked volunteers at their lab to work through questionnaires, the hidden purpose of which was to "prime" some of them to words associated with old age,
such as "Florida", "sentimental" and "wrinkle".
The real test
started as the participants left to go home, when the researchers secretly timed how long it took them to walk down a long corridor while leaving the building.
Those volunteers who had been primed walked significantly more slowly than those who had not, as if the elderly stereotype had got into their very being.
and the people involved were totally unaware of what had influenced them.
(From issue 2611 of New Scientist magazine, 04 July 2007, page 36-39)
"Public relations embraces the engineering of consent"
said EDWARD BERNAYS (1891 - 1995) the father of public relations
"control the masses without their knowing it."
He also said.....
"The conscious and intelligent manipulation
of the organized habits and opinions of the masses is an important element in democratic society."
The systematic attempt to fool most of the people most of the time is the work of some of the most intelligent, best-informed and highly paid men and women in our societies: spin-doctors, PR consultants, hacks and spooks.
or as Bernays puts it.... "Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. In almost every act of our lives whether in the sphere of politics or business in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind."
"The best PR happens with the people unaware that they are being manipulated."
video of democracy activist John Stauber
founding editor of PR watch
tomorrow THE ART OF PUPPETEERING part 2